17′ Ford Fusion Animations

Custom Cue / Sound Design / Advertising / Mixing

We had the privilege of furnishing audio for the 2017 Ford Fusion Animations. Working with Art Director Erik Bare, we created a custom music bed and then per his vision customized the selection for five animations.

We started by exploring many audio avenues, and genres. Narrowing many demos down to a select few for his client pitch. Once the music was approved we began creating sound design as picture rolled in. From there, we were involved in the constant evolution of picture and sound. In the end, all five videos showcased custom music, sound design, and final mix.

Agency // GTB
Art Producer // Kim Harris
Sr. Art Director // Erik Bare