Ford Lease-End Video

Ford Credit wanted to craft a series of videos that outlined what Ford Credit is all about. This project focused on what a prospective customer could expect when leasing a vehicle through Ford Credit. Videos for managing their account, leasing a vehicle, and what happens when the lease expires were created.

Working with the talented crew at Big Block LA, we were involved from start to finish. We began by selling through and creating illustrations that touched on the critical aspects of Ford's brief, and from there, we animated each frame, recorded VO, and made custom music. This was a rare instance where design and music co-mingled, and Shane had a say in each frame.

Project Details

Brand: Ford Credit / Ford
Client: GTB
Art Direction: Shane D. Grush
Art Producer: Kim Harris
Animation: Big Block LA
Music Supervision: Shane D. Grush